peter
HG Alumnus
posted 10-08-03 05:38 PM
ET (US)
8 / 31
Our advertisers want to know how many of the visitors are about 12, how many about 80 etc so they know they don't have to advertise for stuff nobody here is interested in. For isntance if all visitors turn out to be males they're not going to advertise dolls, other girls' stuff, etc. You can get the idea from this.